L’Oréal Préférence Vivids Hair Colour


Colorista is now Préférence Vivids.

Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, Rose Gold bold colour with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.

Be colour safe and always do your 48-hour patch test.

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.


Blue Black 1.102 Le Marais, Bright Red 8.624 Montmartre, Cherry Red 5.66 Notting Hill, Copper 7.43 Santa Monica, Dark Purple 4.26 Venice, Deep Black 2.01 Little Italy, Electric Mango 7.46 Shibuya, Light Rose Gold 9.23 Manhanttan, Magnetic Plum 3.16 Pigalle, Mocha 5.23 Havana, Rose Gold 9.213 Melrose, Silver Grey 10.11 Soho, Smokey Grey 9.11 Camden Town, Violet 5.26 Ipanema

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L’Oréal Préférence Vivids Hair Colour