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L’Oreal Preference 10.1 Helsinki Very Very Light Ash Blonde


Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

2 in stock


Luminous Colour Full of Reflects – The formula intensifies the natural tones of your hair colour with luminous reflects.

  • Up to 100% Grey Coverage – If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly.
  • Permanent Hair Colour – Intense natural colour with permanent results.
  • New Precious Oil & Fragrance – Enriched with precious oils and floral fragrance with amber notes for an improved sensorial experience at application.
  • Shine Protect Conditioner – The shine protect conditioner is enriched with UV filter & vitamin E derivative to help preserve the radiance of your coloured hair.

Shade 10.1 Helsinki
Shade 10.1 was inspired by Helsinki, the city that rests on the Baltic Bay. This true Nordic blonde, enriched with ashy reflects, will illuminate your hair like the Midnight moon over the city.

We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result.

Follow the instruction leaflet carefully before use.

Always follow the instruction leaflet and read the safety information. Preform a patch test 48hrs before use.